Pychology + Marketing
This next wave of advertising research is more efficient, cost-effective and precise, making it a great innovation tool, and a marketing professional’s wildest dream.
What I wonder is… Will it become consumers’ worst nightmare?
Read more about Mynd at Fast Company.
The advent of the Internet, with sophisticated algorithmic search engines, has made accessing information as easy as lifting a finger. No longer do we have to make costly efforts to find the things we want. We can “Google” the old classmate, find articles online, or look up the actor who was on the tip of our tongue. The results of four studies suggest that when faced with difficult questions, people are primed to think about computers and that when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it. The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves.
Check it out at ScienceMag.org.
Multiple sclerosis is an autoimmune disorder in which cells target a part of your body. There is no way to turn it off, therefore it is a progressive disorder.
Drugs can slow down multiple sclerosis, but cannot stop it entirely.
Not all memory impairment is due to Alzheimers. Alzheimers is a progressive disease that affects about:
Typical symptoms of Alzheimer’s include memory declines, confusion, irritability and difficulty eating/eliminating. Brain changes associated with Alzheimer’s Disease include:
Studies indicate that there is no clear evidence that sundowning in more common in Alzheimer’s patients, although it does occur.
Before you can understand the psychology of perception, a basic knowledge of eye anatomy is necessary.
This book from Oliver Sacks a physician, best-selling author, and professor of neurology and psychiatry at Columbia University Medical Center, talks about many of eye-related disorders. If you’re familiar with “The Man Who Mistook His Wife for a Hat,” you’ll also like this book. In particular, there is a great story on binocular disparity.
A cognitive neuroscientist, Ellen Bialystok has spent almost 40 years learning about how bilingualism sharpens the mind. Her good news: Among other benefits, the regular use of two languages appears to delay the onset of Alzheimer’s disease symptoms. Dr. Bialystok, 62, a distinguished research professor of psychology at York University in Toronto, was awarded a $100,000 Killam Prize last year for her contributions to social science. We spoke for two hours in a Washington hotel room in February and again, more recently, by telephone. An edited version of the two conversations follows.
Read the entire article at The New York Times.