Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call “true” sexual desires. The new book, “A Billion Wicked Thoughts,” co-authored by the duo and scheduled for release on May 5, analyzes 1 billion Web searches from around the world.
Aside from the United States, search data now makes it possible to look at sexual behavior with clarity in Saudi Arabia, Japan, India, Germany, Italy, Russia, and other countries.
Read the entire article at MediaPost.