This is my presentation from the panel I participated in at Hispanicize 2011 – the Hispanic PR & Social Media Conference. If you’re interested, or need some help optimizing your website or blog for Spanish-language, drop me a line. If I can’t help you, one of my great friends at Hispanic Media Trainers can. Optimizing [...]
How to Write News Releases for Online Publishers (& a good life lesson)
03/06/2011 By 2 Comments
When I studied Public Relations at Kent State University, I was fortunate to have a couple of really awesome professors – Zoe McCathrin and Bill Sledzik. Thanks to Zoe, I still often read my copy backward in order to catch typos (and feel just as mortified when I catch one). Anyone who had her can [...]
How to Make Google Happy
03/03/2011 By Leave a Comment
Last week, Google updated its ranking algorithm in what’s been dubbed the “Farmer Update” because it targeted sites with low-quality content, like content farms which are often manipulated for SEO purposes. According to Google, the update affects about 12% of search queries.
SEO Consulting: Choosing an SEO Consultant
08/31/2010 By Leave a Comment
Would you choose a new doctor to perform a major surgery, if he’s never operated before? Read an interesting new article on SERoundtable today on how SEO developed in the early 90s, and how newbies lack the perspective necessary to discern good versus bad advice. I would say this is also true in Web development/Internet [...]
