In pursuit of the unconscious truth: Mynd by NeuroFocus

This week NeuroFocus (now owned by Nielsen)  introduced it’s latest product called Mynd, the world’s first portable, wireless electroencephalogram (EEG) scanner. The product promises to tap deep into our unconscious minds to find the real triggers that engage our emotions, and motivate us to buy products and services.

This next wave of advertising research is more efficient, cost-effective and precise, making it a great innovation tool, and a marketing professional’s  wildest dream.

What I wonder is… Will it become consumers’ worst nightmare?

Read more about Mynd at Fast Company.