insight .:. incite .:. insite
This week NeuroFocus (now owned by Nielsen) introduced it’s latest product called Mynd, the world’s first portable, wireless electroencephalogram (EEG) scanner. The product promises to tap deep into our unconscious minds to find the real triggers that engage our emotions, and motivate us to buy products and services. This next wave of advertising research is [...]
Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call “true” sexual desires. The new book, “A Billion Wicked Thoughts,” co-authored by the duo and scheduled for release on May 5, analyzes 1 billion Web searches from around the world. Aside from the United [...]
NeuroStandards Collaboration Project is First Independent Review of its Kind; Helps Marketers Evaluate Neuro- and Biometric Market Research Methods Today at its annual convention, Re:think 2011 – Managing the Complexity Maze: Insights as the Navigator, the Advertising Research Foundation (ARF) unveiled findings from the first phase of its NeuroStandards Collaboration Project, an independent review of [...]
