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Healthy psychology is a specialization within the field of psychology devoted to the scientific study of: How people can stay healthy Why people become ill How people respond when they are ill Health psychology also considers the broader perspectives of the healthcare system. Based upon the information and understanding gained through their studies, health psychologists [...]
Epidemiology is the tracking of the changing patterns of illness, including the frequency, distribution and causes of illness in a population. Each week, the CDC issues the MMWR – The Morbidity and Mortality Weekly Report. Morbidity is the number of cases of a particular disease. Mortality refers to the number of deaths due to a [...]
Dispositional optimism is a generalized expectation that outcomes will be positive. Optimistic people typically have less stress, more social support and a positive interpretation of events. They are more likely to use problem-focused, active coping skills, and more often seek social support, when under stress. They also tend to emphasize the positive aspects of a [...]
Negative affect refers to a pervasive negative mood, anxiety, depression or hostility. Other words used to describe this personality are gloom, irritability and worry. A person with a negative affect will express distress, discomfort and dissatisfaction in many situations. Health psychologists often refer to this as the “Disease Prone Personality.” NOTE: The “D” stands for [...]
This week NeuroFocus (now owned by Nielsen) introduced it’s latest product called Mynd, the world’s first portable, wireless electroencephalogram (EEG) scanner. The product promises to tap deep into our unconscious minds to find the real triggers that engage our emotions, and motivate us to buy products and services. This next wave of advertising research is [...]
